Your client

A group of friends in their thirties wanted to create a warm and welcoming space to revitalize their street and connect local residents. They took over a former commercial space and transformed it into a neighborhood canteen. The cuisine is simple yet refined, showcasing organic and local produce. In terms of decor, they favor vintage vibes: the bottom of the walls is tiled in white, the furniture was second-hand and repainted in pastel shades, matching the palette below!

Near the counter, a corner that could accommodate a few bistro tables will become a tea room space where homemade pastries will be served outside of mealtimes. People will come here to share a brunch or simply enjoy a selection of teas and dip madeleines into mismatched cups. All that’s missing is a few strips of wallpaper to delineate the tea room space and add a touch of whimsy. French-style wallpaper, why not?

The moodboard

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A little History:

A style is defined by a set of elements drawn from a particular context at a given time. It is difficult to define the so-called “French” style in its classical sense, given its diverse influences: English, Chinese, ancient Greek, and the nascent Egyptomania. Let’s focus on the Marie-Antoinette style, which I would call “Château style“!

At Versailles, the walls and furniture of the Queen’s boudoir and dining room were restored by Maison Pierre Frey, with a richly illustrated canvas in pastel shades of pink and green depicting an interlacing of flowering branches, birds of paradise, and pineapples. The pineapple, nicknamed the king of fruits for its crown of leaves reminiscent of royal crowns, was also the fruit of kings.

Your mission

* Favor pastels! Create wallpaper that matches the furniture! (use the provided palette as a guide)

* As the lower part of the walls is made of white tiles, you can consider a white background for your wallpaper.

* Incorporate elements into your design like ingredients in a recipe, it’s not only the style that matters but the balance of the whole, the flavor, not in the mouth, but for the eyes! Here, don’t be afraid of being too sweet!

* Your pattern design here can be complex.…But complex does not mean overloaded.

* Pay attention to your clien’s values (the canteen/tea room): ​​solidarity and gourmandism, and the assumed age of their customers (a mixed population of local people), … So don’t reproduce the Queen’s boudoir, keep it playful!

Tips & links

* Appeal to your sweet tooth, we need a pattern here that whets the appetite!

* When creating a wallpaper pattern, the scale can be quite large. Here, the corner is a relatively small space, which allows customers to observe the patterns up close, you can offer a finely detailed pattern.

* Your pattern will also be suitable for bedding, curtains and upholstery.

* You can extract one or more elements to create a collection (blenders…)

* Have a look at Pinterest Predicts 2025 (link) and be Rococo!

* The trend book of GoodMoods “la delicatesse” (link) = palette: powdery; decor: lace; mood: innocent.

* Break time! Eat a ‘brioche’ and visit the Château De Versailles (link)

*Credits:

Rustic cake shop, vintage style bakery and other photos are from Pinterest research…Restaurant Sir Winston (LAURA Gonzales, Paris), “Le Grand Guste”, Marseille, “Big Mama”, Lyon, boutique Ladurée (Paris)

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