This time instead of client, we’re going to talk about storytelling!!

Storytelling is the art of telling a story around a product to give it an emotional dimension and create a bridge between the creator, the product, and the consumer. In the context of perfume, it involves creating a narrative rooted in memory that connects the fragrance to memories, dreams, or aspirations.

* About scents: We all remember the scent of our childhood, the one that transports us back in time. What’s yours? Your mother’s perfume and its precious bottle? The smell of your grandmother’s cakes that filled the house with their scent at teatime? The smell of the sea when you went on vacation with cousins?

* What’s the point of creating beautiful packaging?
About boxes: Our homes are full of decorated boxes that we’ve kept, cherished, and treasured. We sometimes fill them with homemade cookies for special occasions like Christmas, or with little things to create a little personal museum. They’ve been part of our family since childhood and fuel our imagination. (I sometimes prefer the box to what was in it.)

* Combine these scents and create an illustration directly linked to your personal story to create a dream box for your childhood fragrance. Of course, the palette and mood board chosen will be entirely personal this time.

The moodboard

The palette and moodboard I provide here are personal combinations I created for #AprilChallengeByAndrea (Week 4 – Your Childhood perfume in a box), the pattern challenge I promoted on Instagram. The color palette and hex color codes are inspired and match the moodboard (Photo credits below).

Create a design evoking the scents of your childhood that will be used on the packaging of your choice: perfume label or box of biscuits/chocolates.

My suggestion: This time, you’re your own client! Do what you truly love.

* Choose a flower, a fruit, a landscape…and create your own “bouquet”.

* you can draw an illustration, not necessarily an all-over pattern.

* Depending on what scent you choose, what will you draw? A vintage image for a box of chocolates? A gouache illustration for a perfumer’s new fragrance? A children’s book-style drawing for a box of Christmas cookies?

* However, you should not make an indigestible mixture: respect the seasons (choose a fruit and a flower that grow in the same season for example.)

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